How to Create Leads and Attention with Research and Reports [webinar] 

Learn how to increase your B2B lead flow through research and reports. 

Recording Now Available | Live Date: July 14, 2020

Webinar Overview

Of the 3,000+ blog posts we’ve published at Convince & Convert, the best-performing are almost always articles about research and statistics.


Because people want ANSWERS and FACTS. 

Now more than ever, with the world all topsy-turvy, yesterday’s “best practices” may not be “best” any more. Which is why new research, studies, and statistics are perhaps the very best way for you to:

  • Create new leads
    • Nurture existing leads
    • Strengthen relationships with current customers

But HOW do you tackle a whole research project? Is it even viable for you, and your organization? 

Yes, it is. And we’re going to show you how in this special, live broadcast featuring:

  • Convince & Convert’s founder, Jay Baer
  • MarketingProfs’ Chief Content Officer and author of Everybody Writes, Ann Handley 

We'll show you:

  • Why research can fulfill many of your demand gen and lead gen needs
  • The four types of research you can utilize
  • Important information about statistical validity and sample size
  • How to “atomize” and promote your research 
  • How to create an ongoing series that perpetuates your thought leadership
  • How to measure the impact of research on your overall marketing and sales
  • Several relevant examples you can use for inspiration.

We’ll have plenty of time for your questions too. In fact, we’d love to get some of your questions right now. Just send a note to with your research, white paper, and thought leadership queries and we’ll address them on the live broadcast.

Get Instant Access Now— Sign Up to Receive a Link to the Recording and Slides 👇


Jay Baer

Jay Baer, Founder, Convince & Convert


Ann Handley, MarketingProfs’ chief content officer and author of Everybody Writes