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How to Boost Awareness and Create Leads with B2B Influencer Marketing [webinar]

Find out exactly how to grow your B2B customer base with influencer marketing.

Now available on-demand! Watch the webinar now.

Related resources you'll find useful:

Full Webinar Slides (PDF)


Can influencer marketing help your B2B business grow? 

Yes. We’re going to show you how.

63% of people say they trust influencers FAR MORE than brands with regard to information about that brand. 

The reality is that we trust people more than companies and organizations, and trust goes a long way toward creating behaviors that ultimately result in leads and sales. 

And because of the fewer number of total customers and higher value of each sale, influencer marketing is actually MORE IMPORTANT for B2B than for B2C. 

But, the processes and protocols for influencer marketing success are quite a bit different in a B2B environment. 

This special broadcast includes you plus:

  • Convince & Convert’s founder, Jay Baer
  • Convince & Convert's head of strategy, Zontee Hou
  • Renowned expert and author of Age of Influence Neal Schaffer

We’ll show you:

  • Why influencer marketing outperforms most other marketing tactics
    • The three types of influencers you need to know
      • Important ways B2B and B2C influencer marketing differ
      • How to find the right influencers for your organization
      • How to successfully activate influencers
      • How to measure influencer marketing outcomes
      • Several relevant examples you can use for inspiration

Do you have a question for a strategist on our team? Let us know by filling out the form below. 👇

Presenters

Jay Baer

Jay Baer, Founder, Convince & Convert

Lauren Teague

Zontee Hou, Director of Strategy, Convince & Convert

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Neal Schaffer, Author, The Age of Influence, Digital/Social Media/Influencer Marketing Speaker